Proposal Support

ASI is a proven successful competitive proposal development firm. We have developed, authored and supported over 500 proposals with a client win rate of 70 percent and contract values exceeding $4 billion. Our areas of expertise include: systems development; integration and management; facility operations and maintenance; system engineering, research and development, construction, and technical support. We also provide proposal development support for petroleum reserve management; healthcare; computer acquisition; and shock/impact physics. Through growth and diversity, we have refined our ability to provide unsurpassed expertise and experience in the complex business of proposal management and development. ASI provides expertise in a variety of technical disciplines with readily accessible support specifically tailored to each client's needs. We provide personnel with technical background and management experience with Fortune 500 corporations, Department of Defense, Health and Human Services, National Science Foundation, Department of Energy and NASA.

Proposal History

Following is a partial list of clients that ASI has supported in their win of the contract. Some clients are not listed due to compliance with Nondisclosure Agreements or Nondisclosure requests for anonymity. Our client win rate is 70 percent.

Program Client Role Result
Space Control, Air Force Space Command Schafer Corporation Proposal manager, authors of key sections, reviewed and critiqued remainder of effort through delivery Win
NORAD NORTHCOMM Command Control Communication and Computer Systems (N2C4S), NORAD NORTHCOM NCI Information Systems Proposal management and facilities Win
Avian Flu Research and Development, Center for Disease Control Nanogen, Inc. Proposal management, authorship, production and facilities Win
TACOM Filters, US Army Velcon Filters Proposal Management and Authorship Win
Ft. Rucker Fueling, US Army Artic Slope World Services Proposal Management, Authorship and Facilities Win
NORAD NORTHCOMM Advisory and Assistance Services (N2C4S), NORAD NORTHCOM Northrop Grumman Proposal Management and Authorship Win
Contract Advisory and Assistance Services and Engineering and Technical Assistance (CAASETA) Air Force Space Command SI International Proposal Management and Authorship Win

How Can We Help You?

ASI tailors its services to your organization?s specific needs, focusing on maximizing your competitive position. Please call 719.597.4955 and inquire about our proposal services and how we can support your organization.

The ASI Approach

The ASI approach incorporates systematic and proven methods tailored to meet client specific needs. For government Requests for Proposals (RFP), we structure each proposal adhering to the specific preparation instructions, allocating page space to each section by considering evaluation criteria and scoring methodologies. Through author interviews and by utilizing an industry standard "story map" technique and incorporating winning themes, we are able to consistently develop proposals that highlight our clients' capabilities. The ASI author interview process is a proven method of data transfer. Working with client domain experts, our personnel transform technical content into compelling proposal prose. We "write the proposal," enabling client employees to return to their primary jobs and continue company productivity. This method works. Our success is evidenced by our repeat business. Since 1990, the majority of our proposal support has come from existing and referral clientele. The ASI successful proposal discipline approach includes:

  • A top down approach
  • Author interviews and assistance
  • ASI authoring critical sections
  • Client management kept informed
  • Attention to all phases and activities

The 7 C's

ASI prioritizes its attention to all phases of the proposal process and all proposal activities. Unless ASI is specifically excluded, no task is someone else's job. We implement the seven C's (Compliance + Content + Compulsion, + Confidence + Cost Competitive + Cosmetics = Customer Satisfaction) in our proposal activities to develop the best possible proposal for our client. Further, we keep our client informed at all phases of the proposal process so there are never any surprises. ASI utilizes the following seven principles to create a winning proposal:

We ensure proposals are compliant with all RFP instructions and provisions to the sentence/phrase level.
We develop proposals that are rich in facts and data with logical support for all assertions.
We create compelling "why you" messages throughout the proposal to specifically address client needs and concerns.
We emphasize themes and discriminators that provide the customer with confidence in your ability to successfully accomplish all contract requirements.
Cost Competitive
We assist cost and pricing analysts in developing pricing data that is within the government's competitive range.
We provide appealing graphics, attractive layout and professional publication. Our easy-to-read proposals promote positive review by source selection officials and enhance contract award to our clients.
Customer Satisfaction
Our fully compliant proposals meet technical requirements and are within the competitive range. Consequently, our customers satisfy government expectations.

ASI's Support Facilities

ASI maintains a proposal support facility in Colorado Springs, Colorado, customized to support full-scale proposal preparation. Our facility has work cubicles, conference room and tables, and a network with T1 Internet connectivity. We also provide white boards and pin boards lining all the walls. Our facility was designed with proposal preparation in mind and is available for rent or lease to meet your short- or long-term proposal preparation needs.